Motherboard reached out to several of the signatories to confirm their participation but did not receive an immediate response. Studios with their names attached to the letter include Azur Games, Voodoo, Homa, Century Games, and 15 others. SayGames, a mobile game developer that updated its website to advertise the letter and encourage others to sign, boasts over 4 billion downloads globally, encompassing titles such as My Perfect Hotel and Johnny Trigger: Action Shooter. The letter’s signatories collectively account for billions of game installs. With the new runtime fee, set to be introduced on January 1, 2024, Unity will charge developers up to 20 cents per install once they reach a threshold of revenue. Despite this, the company is not profitable, leading it to make the drastic pricing change that is now angering developers. In Q3 2022, Unity posted revenue of $171 million from Operate Solutions, which includes ads. Unity made over a billion dollars in revenue last year, largely from the subscription fees it charges developers and ads. “The rules have changed, and the stakes are simply too high,” the letter states. The letter goes on to say that the studios that have signed the letter wil “turn off all IronSource and Unity Ads monetization across our projects until these changes are reconsidered,” and that they urge others who share this stance to do the same. “To put it in relatable terms-what if automakers suddenly decided to charge us for every mile driven on the car that you bought a year ago? The impact on consumers and the industry at large would be seismic.” With one stroke of the pen, you've put hundreds of studios at risk, all without consultation or dialogue,” the letter, signed by over a dozen companies, states. “While we've always viewed our work as a collaborative effort, this decision blindsided us.

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